Graphics & Design

Corporate brand style guide


Product Info

A corporate brand style guide is a document that provides guidelines and standards for the visual representation of a company's brand. It includes instructions on logo usage, color palette, typography, imagery, tone of voice, brand messaging, stationery, digital guidelines, and social media guidelines. The purpose is to ensure consistency and maintain a strong and recognizable corporate identity across various mediums and communication channels.



A corporate brand style guide, also known as a brand guidelines or brand manual, is a document that provides a set of rules and standards for how a company's brand should be visually represented across various mediums. It ensures consistency and coherence in the presentation of the brand to maintain a strong and recognizable corporate identity. While the specifics of a style guide can vary depending on the company, here are some common elements that are typically included:

  1. Logo Usage: Guidelines for the correct usage of the company logo, including size, placement, clear space, and variations (e.g., color, black and white, stacked or horizontal).

  2. Color Palette: A defined set of colors that represent the company's brand identity. It includes primary and secondary colors, as well as their specific values or Pantone/CMYK/RGB codes.

  3. Typography: Specifications for fonts to be used in various contexts, such as headings, body text, and captions. It may include font families, sizes, weights, and styles, along with any restrictions on using other typefaces.

  4. Imagery: Guidelines for selecting and using visual elements, such as photographs, illustrations, and graphics, that align with the brand's aesthetic. This can include preferred image styles, tone, composition, and any restrictions on certain types of images.

  5. Tone of Voice: Instructions on the preferred writing style and tone for the company's communication. This encompasses guidelines for formal or informal language, use of jargon, humor, and overall brand voice.

  6. Brand Messaging: Key messages, positioning statements, and brand values that should be consistently conveyed across all communication channels.

  7. Stationery and Collateral: Templates and guidelines for business cards, letterheads, envelopes, presentations, and other printed or digital collateral, ensuring a unified visual identity.

  8. Digital Guidelines: Recommendations for the usage of the brand elements in digital platforms, such as websites, social media profiles, email signatures, and advertisements.

  9. Social Media Guidelines: Specific instructions for representing the brand on social media platforms, including preferred profile images, post formats, hashtags, and community engagement guidelines.

  10. Usage Examples: Demonstrations of correct and incorrect applications of the brand elements, along with explanations and best practices for each.

  11. Brand Extensions: Guidelines for applying the brand to new products, services, or sub-brands, ensuring consistency while allowing for appropriate differentiation.

It's important to note that each company's style guide will be unique and tailored to its specific needs and brand identity. The above elements serve as a general framework, but the style guide should reflect the particular requirements and characteristics of the organization.


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